Creating the Extraordinary Student Experience : Office of Student Life

New Apparel Partners: JAmerica and Fanatics

Posted: November 20, 2012

J. America and Fanatics, Inc. has become the new apparel partner for Ohio State University. Administration feels that this will significantly expand support for student scholarships, student organizations, and the Alumni Association’s new career management office, among other initiatives.  The partnership also includes a substantial new effort to ensure socially responsible business practices and new Ohio jobs to be created by our partners. 

Student and campus groups will still have access to select local outlets as well as the new vendor for small and time-sensitive orders.

We remain committed to helping all campus-based organizations with needs for group-specific apparel, including uniforms, and fund-raiser or event apparel. 

The process for seeking approval through the Office of Trademark & Licensing Services remains the same, and either authorized local vendors, or the new single-source partners will be available to fill these needs for low volume/quick turn orders.  We will work with Student Life to create an education component of how student groups go about purchasing apparel for group use. (thanks for this suggestion!)

Trademark & Licensing may also work with Student Life to set up some kind of “contact point,” perhaps at Station 88, to initiate orders and provide “one stop” shopping for groups.  We will need to develop this idea with the new vendor.

The new apparel partner is committed to a full array of Ohio State products, in all current apparel categories.  While it may take some time to ramp up to full production, fans, friends and alumni should have access to a wide variety of choices, which they enjoy now.

About Ohio State Trademark and Licensing

The new partnership with J. America and Fanatics, Inc. guarantees at least an additional $4.5 million to the university, ensuring an annual trademark and licensing revenue stream of $13.5 million.

Ohio State Trademark and Licensing currently generates about $9 million in royalties, with apparel accounting for about $5 million.

Ohio State currently has licenses with about 100 different apparel manufacturers and an additional 360 non-apparel licenses with companies that make everything from coffee mugs to pool tables that bear Ohio State logos

The Nike team apparel contract accounts for $1 million and is not affected by a single-source agreement.


Supporting Students

Ohio State Trademark & Licensing revenues are directed back to the university to help enrich the student experience.

A new apparel model will generate at least an additional $4.5 million annually that will be used to help:

Enhancing socially responsible business practices

This new agreement significantly decreases the number of factories needed to be monitor for human rights issues from more than 800 to fewer than 20, making it easier to enforce compliance with Ohio State’s code of conduct.

Ohio State is a member of both the Fair Labor Association (FLA) and the Worker Rights Consortium (WRC), two university-led worker rights organizations. 

The Ohio State code of conduct for licensees is a requirement for any manufacturer using the Ohio State name and/or logo on merchandise and is among the more stringent college or university codes.


Commitment to growing Ohio businesses

Through J. America and Fanatics, Inc., the university will continue to engage companies in Ohio as sub-licensees, suppliers, embroiderers, and screen printers.

J. America and Fantatics, Inc. current base of business with Ohio-based companies – including packaging, freight, blank apparel, corrugation and insurance services – is expected to double as a result of this agreement.

Fanatics will create approximately 300 full-time jobs and hundreds of additional seasonal opportunities when it opens a distribution center in Frazeysburg, Ohio, in 2013.

J. America and Fanatics, Inc. will provide educational, internships and employment opportunities on Ohio State’s campus through a new retail showroom and design center, which will be staffed with up to 14 full-time employees.


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